This commercial was created for adidas All Day, All Night shoes. The shoes completely sold out and sales were up 258 percent over the previous version. Personally, the shoot was great fun. The resurgence in Harlem was a joy to watch. As were people's reactions as we drove the truck around and captured their reaction. It was a great day.

Part of a series of documentary films about the return from a devastating knee injury by the Chicago Bulls Derrick Rose. This section is entitled BELIEF.